Sleep Knights is a business dedicated to the promotion of a good sleep.

Objective
Redesign the logo of Sleep Knights.

Challenge
Create a logo representing the night.
The logo should show elegance and needs to be simple.

Strategy
Draft different elements that represent the night.
Extract a portion of those elements.
Search for a font that suits these elements.
Search for colors.
Draft with different options of colors.
Create dummy for the client.

Result
Sleep Knights business owner was pleased with the new logo, because represented the night and the concept of his business.